About

Founded in 2005, VideoArtWorld is responsible of creating and establishing the international market standards for the appropriate collection, preservation and divulgation of moving imagery in the XXI Century. Its pioneering model promotes a clear, solid and extremely attractive market for this vital means of expression.

With its online and offline projects, VideoArtWorld has been strongly focused on enhancing the value and historical significance of Videoart, allowing it to gain the importance and respect that Painting, Sculpture, Photography and Prints have commonly been regarded within the art world.

This revolutionary and pioneering model resolved the handicaps that Videoart had been facing in the art market for the past decades, making worldwide dissemination and distribution of the work fully compatible with a secure and transparent market for private and public collectors.

VIDEOARTWORLD EDITION STANDARDS:

In order to be part of VideoArtWorld, the artwork must follow the following edition standards which assure the preservation of its quality and value, under the worldwide collectable market guidelines for original certified editions of video and installation art, clearly specifying the certified value of the works present on the site under the following issuing formats:

· LIMITED ORIGINAL MASTER EDITION – Issued with the highest quality in the original format and/or transferred to the highest quality current format (ie. Digital Beta cam, Mini DV, Blue Ray, HD DVD, 4K or Hard Drive) applying the smallest compression to the file. This limited edition is signed by the artist and includes the certification for screening and re-sale rights. It is ussualy issued in sets of 1, 3, 5, 7 or 15 originals, plus 2 artist’s copies. It is normally purchased to become part of a collection with the right and responsibility to restore it when necessary, assuring the preservation and protection of its full quality within years to come.

· OPEN EDITION FOR EXHIBITION DISTRIBUTION – Issued with a high screening quality, applying a small compression to the file (ie. MPG4, H264, HD, Full HD, 4K). This edition has the right to be rented for exhibition displays. A distributor often manages this rental activity, but the representative gallery or the artist can also manage it, directly negotiating with the curators or education institutions interested.

· OPEN EDITION COPIES FOR PRIVATE USE – Copies highly compressed, ussually issued in DVD, pen-drives or transferrable technologies. These copies do not have the right to be publicly displayed nor re-sold within the art market. They are often given for dissemination to the press, critics, curators and general public. A DVD publisher can be in charge of massively distributing this edition, to promote the general awareness of the work without harming the market of the original limited edition. This format extends the work’s life once its original set has been sold out, allowing it to reach new audiencies.

These standards were created thanks to expertise knowledge in art economics, fine art appraisal, new media art and intellectual property rights within the art market in the Digital Age. This early model launched the collecting market for intangible art, creating a new industry and promoting the tremendous boom that it has experienced since then. Thanks to our long experience on the field, we are confident to provide to artists, dealers, curators and collectors with the information they need in order to appropriately develop their collections, exhibitions, inventory and body of work.

By serving its entire community worldwide, VideoArtWorld has strongly helped videoart reaching the level of importance and credibility that other multipliable mediums such as photography, sculpture and print have enjoyed for decades, in an effort to democratize the artistic praxis and criteria, reshaping the industry of intangible at the beginning of the XXI Century.

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PARALLEL PROJECTS:

Holding iMAGERY SPECTRUM · Progressive Projects encompasses all the projects developed since 2005. It includes all the online platforms developed, as well as the offline projects which can be viewed at www.imageryspectrum.com.

iMAGERY DIMENSION · Innovative Art Collective

In an effort to create alternative realities for the industry of thought, this international artist network is dedicated to the contemporary research on innovative artistic technologies and mediums, arranged under photography, audiovisual, technological and plastic practices. The network encourages creators to exercise their rights on authorship, using licenses that best suit each speciﬁc creation, medium and scope.

iMAGERY AFFAIRS · Art Agency & Consulting

Consulting dedicated to the planning, direction and execution of cultural events for some of the most active cultural venues of the World, in collaboration with artists, critics, curators, collectors, agents and other professionals of the cultural ﬁeld. Engaging the highest quality of criteria and execution, our endeavors include the organization of specialized Fairs, Festivals, Exhibitions, Screenings, Essays, Publications, Conferences, and Symposiums. Other customized consulting and broadcast services on demand are speciﬁcally appropriate for collectors, institutions and contemporary artists.

iMAGERY SCHOOL · Creativity for Innovation

Bilingual proficiency program that appropriately integrates a number of methods towards the perceptive and imaginary development of the human being. Curriculum includes activities based upon cognitive development exercises, programmed to promote the sensorial thrive and facilitate the receptive and creative abilities of each individual. Following neuro-linguistic and artistic-metaphoric techniques, multiple intelligences are empowered and the abilities of relaxation, attention focusing, visualization and memory enhancing. It works on possible blockages which interfere with the natural creative flow of the human being and putting into practice innovative thought processes.

Feel free to contact us for further information.

WHY BECOME A MEMBER? BENEFITS FOR ARTISTS

Access an international audience of professionals and art lovers
Easily catalogue your imagery and register your creations dates
Securely broadcast online your work and boost your outreach
Market and license each work in the particular way it needs
Keep original limited edition sets and prices easily updated
Increase your representative galleries and distributor sales
Easily set and charge for your daily, weekly or monthly rental fees
Request customized payments to download exhibition file (up to 5Gbs)
Sell compatible DVD copies for private use to a larger audience
Promote your exhibition trajectory and inform upcoming events
Receive proposals from international curators, shows and events
Keep track of calls and opportunities happening all over the World
Relate with synergetic producers and creative minds in your field
Be part of VideoArtWorld Collection Fund and make history!!!

FURTHER SERVICES ON DEMAND:

CUSTOMIZED CONSULTING FOR ARTISTS:

Career Counseling, profile analysis and market position advice
Curatorial reviews and critic essays writing
Exhibition and screening programming
Proposal submissions to open calls and exhibiting opportunities
High-end technical production and audiovisual post-production
Portfolio website and app development
International cultural press promotion
Property rights licenses advice
Representing gallery search
Sales management and mediation
Mailing promotion (120.000 art world contacts)

CONSULTING FOR ART GALLERIES & INSTITUTIONS:

Specific artist, stile, and/or artwork research.
Integral Project Management
Site-specific curation of solo and group exhibitions
Organization of specialized symposiums, conferences and courses
Contacts with worldwide curators, critics and specialized professionals
Media preservation consulting services
Art reviews and critic essays writing
Public art commissions
Technical services on demand
International promotion
Public and international cultural press relations
Mailing promotion (120.000 art world contacts)

CONSULTING FOR PRIVATE & CORPORATE COLLECTORS

Collection curatorial line development
Localization and acquisition of artworks on demand
Budget management, bartering, acquisitions and rentals
Appropriate display setting
Appraisal advice and certifications
Market standards expertise consulting
Collection cataloging (digital and printed)
Collection international promotion
Specific art/artist trend analysis
Professional restoration, new media preservation and framing advice
Sales management and mediation
Import/export management, packaging, shipping, storing and customs

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MACU MORÁN

Macu Moran is an artivist, cultural researcher and art curator. After a long experience as Director of New Markets for artnet Worldwide Corporation in Wall Street, New York, her interests in Art, Science & Technology brought her to create and promote sustainable models for the cultural industries in the digital era, through the net-art holding: iMAGERY SPECTRUM · Progressive Projects.

Morán graduated in International Business at the Rotterdam University of Applied Sciences within the International School of Economics Rotterdam (ISER), focusing her graduation Thesis on the Economic and Evolutive analysis of the Industry and Market of Art. Afterwards she continued her theoretical engagement with the first cycle of Art History bachelor's studies at the Autonomous University of Madrid as well as through the Expert on Art and Communication Post-Degree at the Journalism faculty of the Complutense University of Madrid, the Fine art Appraisal and Cataloguing studies offered at the New York University, and the Audiovisual and Performing Arts Post-Degree organized by the MACBA Museum and Ramón Llull University of Barcelona. In the recent years she has completed an intensive year course on Liberal Arts at 3rd Ward, Brooklyn, New York, followed by a course of the Open Permaculture School in the Big Island of Hawaii and the Art Therapy international intensive summer course of the Pompeu Fabra University Master at Metafora, Barcelona.

Seriously committed to the evolution of humanity through sensitivity and innovation, she has expanded her projects into a variety of specialized areas and techniques within the contemporary art field.

Her philanthropic endeavor to create alternative realities as cultural curator started at DiVA Fairs New York and Paris, followed by several editions of Barcelona Art Contemporary Festival (BAC!) and VIVA Collections worldwide tour. She has presented exhibition programs and lectures in diverse international venues, such as MANIFESTA European Roaming Biennial, Art|Basel Fair, Centre Pompidou, Fundació Joan Miró, MoCA Seoul, Hara Tokyo, CCCB Barcelona, Wilfredo Lam Havana, MAC Lima, Casa Asia, ICP New York, Fundación Marcelino Botín, Cervantes Institute New York, Arts Santa Mónica Barcelona, Fundación Suñol, University of Cordoba, WHITE BOX New York, KINETICA London, etc.