New and Improved shows a manic flash-card script for positive thinking and self-improvement paced by an internal clock gone awry. Overloading between directives and objectives: "I am..., I can..., I wil..., " the reader can't prioritize between daily minutiae or life-changing goals. The handwritten cards came from a real exercise in behavioral modification, and revisit ideas from their "Time Project". It's difficult to determine which goals for maximum efficiency were self-generated, or which were influenced by an ever-sliding scale of cultural expectations and technological innovations. It's a poignant collision of conflicting ideals: the remnants of a stringent work ethic vs. self-regulated emotional development attempting to keep pace in a post-Fordist global economy.
New and Improved
Artist: Humphrey/ Voshardt
Production year: 2007
Catalogued as: EXPERIMENTAL, BODY/DANCE, CONCEPTUAL/CEREBRAL, NON NARRATIVE/TIME